complete training course for florists
Block 1 | March 16 & 17 | The Basics | 12 hours | €600
The tools of the trade and how to use them.
Cleaning and caring for your flowers.
Colour and shape design-theory.
Personal flowers for a wedding: wearable flowers such as boutonnieres, wrist corsages & headpieces.
Create contemporary bridal bouquets
Block 2 | April 19 & 20 | Ceremony 1 | 12 hours | €700
Creating the concept and drawing your ceremony design. (I use procreate)
Calculating the cost of the design.
Choosing your flowers and placing the order.
Execute aisle meadow flowers and large urn arrangements.
Block 3 | March 23 & 24 | Ceremony 2 | 15 hours | €850
Understanding the mechanics behind arches and hanging installations
Creating the concept and drawing your ceremony design (I use procreate)
Calculating the cost of the design
Choosing your flowers and placing the order
Execute floral pillars and arch.
Block 4 | February 23 & 24 | Table Flowers | 15 hours | €700
Foam free arrangements & floral foam alternatives
Different types of vessels and how to use & place them
Deciding the shape of your design & understanding the impact on the table
Calculating the cost of the design
Block 5 | Client Communication | 12 hours | €300
How to get the necessary information from clients.
Write an appropriate introduction email to clients.
Prepare a floral offer.
Translate your project/proposal into a functional yet beautiful mood-board.
Create a working timeline for the wedding weekend.
Block 6 | March 2 & 3
| Marketing | 12 hours | €300
Five steps to your brand-identity
Write your mission statement
Social-media strategy
Setting yourself apart from the others
Includes e-book
Block 7 | Client Simulation | 25 hours | €450
This is your final project where you will prepare a project from start to finish including but not limited to:
Gathering information; Cost calculation; Create your proposal
Pinpoint possible difficulties and find solutions/alternatives
Understand which other vendors are part of your work as a florist
Finalize the project with your client
Create a mood-board, timeline and floral order
Work experience placement | 100 hours
After you’ve completed the first 100 hours of the training, it is possible to gain practical experience in our company or that of other florists during the wedding season. Each wedding requires approximately 20 hours of your time spread over 2-3 days. Weddings are often on the weekends, but may also be booked during the week and the season runs roughly from May through to October. This is a valuable opportunity to gain hands-on experience and develop the skills learned throughout the course. It will provide you with networking opportunities within the industry, and potentially discovering whether floristry is a career path you truly wish to pursue. Please note that this placement is unpaid.